What's Magic Leap and why all the 2-billlion dollar hype?

Talk about a Unicorn!


Magic Leap was founded in 2010 by Rony Abovitz and is based on some pretty unique computing concepts. In October 2014, when the company was still operating in stealth mode (but already reported to be working on projects relating to augmented reality and computer vision), it had raised more than $540 million of venture funding from Google, Qualcomm, Andreessen Horowitz and Kleiner Perkins, among other investors. Richard Taylor of special effects company Weta Workshop is involved in Magic Leap alongside Abovitz. Science fiction author Neal Stephenson joined the company in December 2014. Graeme Devine is their Chief Creative Officer & Senior VP Games, Apps and Creative Experiences. In December 2016 Forbes estimated that Magic Leap was worth $4.5 billion. On December 20, 2017 the company announced its first product by revealing pictures and promising a 2018 release for the Magic Leap One headset.


What is it?

Magic Leap is an Augmented Reality headset utilizing a unique light-field technology that actually places virtual objects in front of real ones. It does this by tricking your eye into interpreting them as actual objects.


More on this later :)